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Brand Navigator Testimonials

Unilever

“Brand Navigator undertook a challenging assignment to help our business reach a decision about whether to reinvest in this category and how to execute a strategy that will deliver a sufficient return on that reinvestment. Brand Navigator exceeded our expectations with their thorough, thoughtful and professional approach. They extracted great value from our existing market intelligence, filled critical information gaps, enabling them to offer clarity through their understanding of our business and the market. They also demonstrated a high level of strategic thinking and business acumen in relation to the plan and business case and worked with our people in a collaborative and dedicated manner.”

VP Marketing for Unilever ANZ

Brambles

“Brambles is a global provider of handling and storage logistics services and has engaged Brand Navigator on several occasions to assist with with conducting strategic brand research among customers and potential customers.  The work undertaken by the Brand Navigator team has been of a high degree of difficulty, requiring many discussions with senior business decision makers in global markets across a wide range of industries.  It has also required the experienced, no-nonsense and pragmatic commercial approach which characterises the Brand Navigator team.  On each occasion, Brand Navigator has completed this work with respect for the sensitivity of the engagement and delivered insightful observations with clear recommendations to the very highest levels of management within Brambles.”  

Group Manager, Strategy & Planning for Brambles Limited

Institute of Chartered Accountants Australia

“The Institute of Chartered Accounts has been conducting brand tracking research over several years.  Following a refresh of our brand strategy, we felt it was appropriate to review how we were measuring the equity of our brand. Brand Navigator was able to recommend and deploy an approach that gave our organisation an improved understanding of the equity of the Institute of Chartered Accountants brand.  Their approach yielded actionable new insights and has given us a basis for building an even more valuable brand in the coming years. We value the deep experience of the Brand Navigator team, their ability to understanding our business problem and bring relevant and effective research solutions to the table.”

General Manager Sales & Marketing at The Institute of Chartered Accountants Australia

Myspace

“Brand Navigator helped Myspace explore and consider a range of commercial opportunities for optimising the use of data in our business. Their team demonstrated a high degree of commercial expertise in harnessing value from data. Aside from their professional approach, they have been proactive and enthusiastic in working with us.”

Managing Director, MySpace & IGN Entertainment ANZ

ahm (Australian Health Management)

“Brand Navigator worked to deliver great insight and helped our business make a critical decision about the repositioning of our brand. Brand Navigator identified what market intelligence was required, worked quickly to obtain it and extracted great value from it in a very short time-frame. They understood our business and the decision we needed to make. They demonstrated they think strategically about brands, businesses and marketing, and used data in a very clear and focused manner to address our business problem.”

Head of Marketing for ahm

The Works Sydney

“I have had the pleasure of working with Brand Navigator on a number of occasions and am very happy to recommend them. Why do I rate them? Easy. 1. They are very smart and well experienced 2. They talk plain english and get to the point. 3. They have the ability to deliver research and insight that you can actually use to improve your marketing and your business, as opposed to an intellectual thesis. They are a good team, so don’t hesitate to hire them.”

Partner at The Works Sydney

Principals

“Brand Navigator are our partners of choice for brand analytics.  They have a talent for drawing a story out of data and sharing it with teams in fresh and impactful ways that point to action.  In fast-changing markets, timely customer and brand analysis can help drive competitive advantage, but too often marketers feel overwhelmed rather than enlightened by data.  In our experience, Brand Navigator can really help to join the dots between diverse data sets, customer insight and brand success.”

Planning Director for Principals