Our Services – Plan
“We may be very busy, we may be very efficient, but we will also be truly effective only when we begin with the end in mind.”
- Stephen Covey
Brand Navigator helps clients extract maximum value from market intelligence by starting with the end in mind. Only by understanding what decisions need to be made, how they will be made and who will make them, can we begin to understand how marketing intelligence can best support a brand, product or service.
There are three steps in our approach to Market Intelligence Planning:
Define the Decision Space
Identify what decisions are the most critical, who makes them and how they are made.
Conduct a Market Intelligence Audit
Determine what market intelligence is needed to support critical decisions.
Identify whether the business has this intelligence and if it is being used effectively.
Assess the quality of the market intelligence and the best and most efficient ways to fill the gaps.
Establish a Market Intelligence Architecture
Define how market intelligence data should be collated, analysed and rendered.
Agree the business rules and definitions to be applied.
A robust market intelligence framework that links to business outcomes.
Improved utilisation of latent data and insight.
Alignment of stakeholders to key market intelligence and performance measures.
Reduced expenditure on wasted market research.
Less time spent on chasing data and more time thinking about what it means for the business.
Read an overview of our Services.