Our Services – Measure
Just because you can measure it doesn’t mean you should.
Brand Navigator helps clients extract maximum value from market intelligence by helping them measure only what needs to be measured in the most timely, efficient and economical way. Our measurement services include:
Harnessing latent data
In many cases, critical marketing decisions can be supported by simply harnessing latent data that exists within many marketing businesses. Brand Navigator can help clients maximise the value of:
Customer segmentation based on known profiles and behaviour
Social media monitoring
On-line behaviour through web analytics
Filling critical market intelligence gaps
In cases where critical market intelligence is missing, Brand Navigator can help clients scope, design and implement:
Qualitative and quantitative market research
Market Research Online Communities
Analysis of industry data
Competitor intelligence gathering and analysis
Develop a deeper understanding of the market
Sometimes marketing decisions require a deeper understanding of the market across a multitude of data points. Through our advanced statistical analysis and modelling capability, we can work market intelligence data harder in order to answer complex questions or support difficult decisions.
Focussed, streamlined and efficient research solutions that are connected to business outcomes
An integrated 360-degree view of brand performance
Clear ROI measurement and analysis
Read an overview of our Services.