Articles & Resources
Brand Strategy – Do you have one?
While different people will have different approaches to developing and managing brands, we believe there are some fundamental constructs and truths about brand strategy that need to be considered in any brand strategy process. We’ve developed a short presentation on some of the fundamentals of brand strategy.
Useful Market Intelligence for Free!
There are many extremely useful and high quality sources of market intelligence that marketers can use as inputs to brand planning and marketing strategy that cost absolutely nothing. That’s right, they are FREE! Read on to find out more about some of Brand Navigators favourite sources of quality market intelligence.