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Connecting marketing intelligence to decisions, strategy and business results

Brand Navigator is a consultancy that builds successful brands by using marketing intelligence to create advantage through better decisions and strategy.

In a nutshell, we help marketers extract greater value from marketing intelligence.

We do this by:

Starting with a decision in mind

We help identify and clearly articulate what marketing decisions need to be made and what marketing intelligence is needed to make them;

Filling critical marketing intelligence gaps

We maximise the use of existing data, market research and brand insights, to plug critical intelligence gaps.  We will also find better, faster and cheaper ways of gathering decision-critical data, saving marketers time and money by eliminating costs in poor quality, irrelevant or underutilised marketing intelligence; and

Integrating marketing intelligence in decision processes

We implement improved business processes and systems for managing marketing intelligence. Using knowledge management and collaboration platforms with data analysis and data visualisation tools, we ensure marketing decision-makers get the right information at the right time.

What makes Brand Navigator different is that we are a social enterprise, comprised of a network of experts in marketing strategy, marketing management, data analytics, market research, business and competitive intelligence and social media. Our Navigators have both client and agency experience, with local and international marketing expertise and coverage.  You only work with the people you see – deeply expert, vastly experienced, dedicated marketing professionals.

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